IBM Builds and Buys Salesforce Cloud Consulting Expertise; But Competition Looms
Meanwhile, IBM is a Top 10 Salesforce partner -- with more expansion planned in that market. Over the next three years, IBM Global Business Services plans to "significantly expand hiring, training and certifications to support key growth areas for Salesforce, including Tableau, Mulesoft, and Vlocity, while continuing to build out new Salesforce specific offerings that leverage IBM complementary capabilities and deep industry expertise."Still, IBM will face growing competition in the Salesforce IT consulting market. At least 45 Salesforce partners were acquired from late 2017 through December 2020. Key buyers in the market have included Accenture, Atos, Capgemini, Cognizant, Deloitte, DXC Technology, Infosys and private equity firm One Equity Partners, among many others.Despite the heightened competition, IBM sees "rising client demand for experience-led business transformation and new customer engagement strategies backed by data, AI, and machine learning," the company says.Moreover, IBM CEO Arvind Krishna has been striving to pivot the company from hardware and software toward hybrid cloud opportunities. Much of the effort leverages the Red Hat acquisition -- which provides open source software that runs across any public cloud, in private clouds and across on-premises data centers.IBM Acquires 7Summits: Executive Perspectives

"7Summits is part of a broader IBM investment strategy in services and ecosystem partnerships to enable our clients' digital transformations through hybrid cloud and AI. Salesforce plays a critical role in transforming customer, employee and partner lifecycle processes into intelligent workflows that deliver accelerated business outcomes."
"Our partner ecosystem is a driving force of our growth, and the addition of 7Summits to IBM's fast-growing Salesforce business will provide even more value for our customers' digital transformations. The combination of both companies' Salesforce consulting and design capabilities will help businesses in any industry keep pace with rapidly changing customer expectations, helping them thrive in an increasingly digital world."
"Joining the IBM family, which shares our values-driven culture, allows 7Summits to position our offerings at a global scale. Together, we'll deliver more business value for our collective clients through AI-powered solutions that deliver Intelligent Experiences at speed, while delighting engaged audiences."
- December 2020: Nordcloud for cloud consulting, migration and transformation capabilities.
- November 2020: SAP software developer & IT services partner TruQua Enterprise.
- November 2020: Application performance monitoring (APM) software company Instana.
- June 2020: WDG for robotic process automation (RPA) software expertise.
- June 2020: Spanugo for cloud cybersecurity posture management solutions.