IT management, Enterprise, Mergers and Acquisitions, Mergers and Acquisitions

Deloitte Acquires Oracle Consultancy Magia Solutions

Deloitte has acquired Australian Oracle Cloud consultancy Magia Solutions. Financial terms of the deal were not disclosed.

This is technology M&A deal number 663 that ChannelE2E has covered so far in 2021. See all technology M&A deals for 2021 and 2020 listed here.

This is Deloitte's second Australian buy announced this month. Earlier in October 2021, Deloitte acquired Sliced Tech, a Canberra-based cloud- and security-centric MSP that partners closely with Fortinet and BlackBerry.

Deloitte Gains Oracle Consultancy Expertise

Adam Powick, Deloitte Australia CEO
Adam Powick, Deloitte Australia CEO

Magia's team of 75 people is headquartered in Perth, with offices also in Brisbane, Sydney, Canberra and Melbourne. The Magia team will formally join Deloitte Consulting’s Oracle group on November 15, 2021, the buyer said.

Magnia's Steve Solomon (CFO), Peter Crew (CTO), Surend Dayal (CEO) and Chris Hinds (COO) will become Deloitte Consulting partners. The Magia Solutions acquisition will position Deloitte as one of the largest Oracle services providers in the Australian market, the buyer asserted.

Magia Solutions operated as SDS Group since 2006. The more recent iteration was established in 2014 by Steve Solomon and Peter Crew. Magia has been a member of the Oracle PartnerNetwork since 2017, providing consulting, implementation, training and support services across ERP, HCM and CX modules.

Deloitte Acquires Magia: A Cultural and Professional Fit

Surend Dayal, CEO, Magia Solutions

In a prepared statement about the deal, Surend Dayal, Magia CEO, said:

“This is such an exciting opportunity for the Magia business and our people, and real recognition of what Steve Solomon and Peter Crew have achieved in terms of their vision, strategy and delivery of services. ... We always felt that at some point we would need to join forces with a bigger Oracle operator, and this move is the right time for Magia. We have been collaborating with Deloitte for some time, and we know the firm is the right organisation in terms of cultural and strategic fit, providing local and global opportunities for our people, and an unrelenting commitment to client service delivery.”

Added Deloitte Australia CEO Adam Powick:

“The Australian market for Oracle Cloud services is very strong, and has significant growth potential. We are continually looking for opportunities to build our local Oracle and broader technology team capability and are really excited about welcoming Steve, Peter, Surend and Chris and their talented team to Deloitte. With the addition of the Magia team, Deloitte will be a local market leader in Oracle Cloud services with one of the deepest skill sets in the country. We really like the cultural and professional fit of our two organisations and are very much looking forward to what we can achieve together in the market.”

Sharon Florentine

Sharon is a master technology storyteller and editor with omnichannel experience: books and print magazines, digital, webcast, blogging, podcast, live events and video and associated brand-specific social media content. From 1999 to 2003, she acquired and edited technology books and certification exam prep guides.

After a year spent in publicity and editorial at mass-market book publishers, she returned to tech publishing and, since 2004, explored B2C and B2B news, issues and trends in consumer, lifestyle, software, software development, AI, ML, networks, big data, hardware, security, storage, cloud, equity, inclusion, diversity, women in tech, career development, IT management, H-1B visa issues and immigration, education, training and learning.

Her previous role was as the managing editor at Techstrong Group in charge of Cloud Native Now, DevOps.com, Security Boulevard and Techstrong ITSM and their brand-specific social media. She currently serves as editorial director for CyberRisk Alliance’s channel brands, ChannelE2E and MSSP Alert and acting editorial director for SC Media UK. Drop me a note and let’s talk!

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