The acquisition will allow Datadog to offer infrastructure metrics and log management along with its APM (application performance monitoring) solution from within a single platform, the company says. This will give DevOps teams and MSPs the ability to detect, diagnose, and troubleshoot a problem while reducing the cost of application monitoring and saving time, Datadog claims.
Application Performance Monitoring Market
Datadog began in 2010, working in the cloud infrastructure monitoring market before expanding into application performance monitoring. The company launched its Datadog APM service earlier this year.
APM is an increasingly hot topic as businesses strive to improve their customer experiences, whether applications run on-premises, mobile, web or in the cloud. DevOps teams are the largest targets of APM services, but increasingly MSPs are picking it up as they extend beyond device and infrastructure monitoring.
This latest acquisition will potentially position Datadog to compete more aggressively against New Relic and AppDynamics (now owned by Cisco). Not by coincidence, Datadog recruited New Relic and Oracle veteran John Gray as senior vice president of alliances earlier this year.
Logmatic.io, which launched in 2014, seeks to help organizations improve their software and business performance. The platform analyzes billions of data points daily and counts names like Accenture, BlaBlaCar, Canal+, DailyMotion, and LVMH amongst its customers.
Logmatic will continue to support its current customers. Once its tools have been fully integrated into the Datadog platform, Logmatic offer those customers a migration path to the combined service.