Multi-cloud management, Network Security, SASE, Channel partners, Channel partner programs

Cloudflare Expands PowerUP Partner Program with New Bundled Solutions

Cloudflare is expanding its PowerUP Partner Program with new platform solution bundles designed to help partners simplify client environments and capture recurring revenue through managed services. The move reflects how both enterprises and service providers are consolidating technology stacks while seeking consistent, long-term value from their cybersecurity and networking investments.

Organizations are dealing with fragmented application environments, increased AI workloads, and mounting security challenges. Cloudflare’s new bundles aim to solve for this complexity by bringing networking, security, and application services together under one integrated platform.

“Cloudflare’s new platform solution bundles were created to empower partners to deliver more consolidated, scalable, and profitable services to customers,” Cloudflare Chief Partner Officer, Tom Evans told ChannelE2E.

"Partners can now offer tailored security and performance packages across both internal and external systems, combining SASE and application services in one integrated platform.”

From One-Off Resale to Recurring Services

The bundles give partners a structured way to deliver both flexibility and simplicity. Instead of piecemeal add-ons, the new structure helps partners deploy end-to-end services from the outset - an approach particularly relevant in SASE and Zero Trust environments.

“The new solution bundles enable new customers to fully benefit from the start, versus adding on select solutions down the line once they realize they are needed,” Evans added. “Partners can still opt for a la carte solutions, but we're confident these bundles and discounts will significantly benefit both the partner and customer.”

For MSPs and managed cloud partners shifting toward service-first models, Cloudflare’s approach aims to unlock stickier client relationships and predictable revenue.

“As all businesses face the growing complexity of distributed applications and AI workloads, partners need more than piecemeal fixes - they need a holistic, unified approach that drives long-term value and simplifies management,” Evans said. “Cloudflare is the only company offering a broad range of application services, network services, and SASE services on our own infrastructure network through a single platform to MSSPs. We are delivering the most comprehensive set of managed solutions.”

Cloudflare’s focus on helping partners monetize beyond resale appears to be paying off. The company reports 70% year-over-year growth in channel revenue, which it attributes to the depth and breadth of its platform.

“We’ve been hearing partners say how they want to do more business with Cloudflare and take advantage of the many solutions within our broad platform,” Evans said. “The new solution bundles were introduced to make it even easier for our managed service partners to extend these solutions to customers.”

Competing on Breadth, Simplicity, and Cost

As the competitive field tightens, with players like Palo Alto Networks, Zscaler, and Fortinet expanding their own ecosystems, Cloudflare’s differentiation centers on breadth, simplicity, and cost control.

“Cloudflare’s connectivity cloud is the most full-featured, unified platform of cloud-native products and developer tools, giving any organization the control they need to work, develop, and accelerate their business,” Evans said. “It allows customers to secure, speed up, and simplify their deployments while decreasing overall spend. We often see enterprises that adopt our full suite save around 50% compared to what they were spending across fragmented tools.”

For partners, the message is clear: Cloudflare wants to be the foundation for their managed network and security services - one platform, one control plane, multiple recurring revenue paths.

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Suparna Chawla Bhasin

Suparna is the Senior Managing Editor for CyberRisk Alliance’s Channel Brands, including MSSP Alert and ChannelE2E. She manages content development, sharpens editorial workflows, and ensures storytelling is tightly aligned with audience needs. With a background in technology, media, and education, she combines strategic insight with creative execution.

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