Channel

Channel Program Acquires CyberSells, adding Sales Support

MSP community and vendor tracking platform provider, Channel Program, has announced its second acquisition in less than a week. This time Channel Program is acquiring CyberSells, a sales, strategy and services firm. Terms of the deal were not disclosed.

Last week Channel Program acquired podcaster RocketMSP for an undisclosed sum.

This is technology M&A deal number 23 that ChannelE2E and affiliate site MSSP Alert have covered so far in 2024.  See more than 2,000 technology M&A deals for 2023, 2022, 2021, and 2020 listed here. Our 2024 deals list will make its premiere soon.

CyberSells CEO Alex Courson will lead Channel Program’s Services Division, designed to enhance support to vendors and MSPs seeking to optimize their presence in the IT channel and bolster their sales operations, according to Channel Program CEO Kevin Lancaster.

Channel Program Acquires CyberSells: About the Companies

Channel Program, founded in 2023, has 15-50 employees listed on LinkedIn. The company offers a platform called Navistack that enables MSPs to track its key vendors. It also runs regular real-time virtual programs that give vendors seven minutes to present their solutions to an audience of MSPs. It also enables MSPs to provide reviews of solutions and vendors.

CyberSells has 11-50 employees listed on Linkedin. The company provides help to vendors and MSPs in building sales pipelines and creating predictable revenue models.

Courson started in her new role as general manager of Services at Channel Program effective today, and said the two companies share a vision for improving services, responsiveness and offerings to current and future clients.

“I’m thrilled to be part of the fastest- growing SaaS platform in the IT channel as we collaboratively empower IT vendors and MSPs leveraging the platform,” she said.

Jessica C. Davis

Jessica C. Davis has spent a career as a journalist and editor covering the business of technology including chips, software, the cloud, AI, and cybersecurity. She previously served as editor in chief of Channel Insider and later of MSP Mentor (now part of Channel Futures). She was a key editor in the original MSP 501 list. She now serves as editorial director for CyberRisk Alliance’s channel brands, MSSP Alert and ChannelE2E.