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Acrotrend Acquires Saltare for Business Intelligence Consulting

Acrotrend Solutions, a London, England-based customer analytics consulting firm, has acquired Saltare Consulting Ltd, a business intelligence and data strategy company. Financial terms were not disclosed.

LinkedIn: Phil Husbands,
LinkedIn: Phil Husbands, data and analytics director, Acrotrend

Saltare founder Phil Husbands commented on the deal:

“We believe that combining our experience with that of the incredible Acrotrend team is the natural next step for both consultancies, particularly as our overall goals, mission and vision is ultimately the same. Our BI and data strategy, and business change capabilities will complement Acrotrend’s deep expertise in customer analytics technology enablement, allowing our clients to further leverage the necessary, comprehensive services they need for business transformation.”

Husbands shifts to data and analytics director at Acrotrend.

Founded in 2007, Acrotrend provides customer analytics to blue chip companies around the world, with a specialty in data science and artificial intelligence. The company’s client list includes such blue chip names as UMB, Reed Exhibitions, Cancer Research UK, and more.

Acrotrend and Saltare have a relationship stretching back to 2012, and they say the combination of the companies a natural evolution. Saltare’s business intelligence, data strategy and business change capabilities will complement Acrotrend's expertise in customer analytics technology enablement, allowing the organization to tap into this demand, the company said.