4 Reasons to Engage in The IT Nation

Susan Rhodes, director, IT Nation communications, ConnectWise
Author: Susan Rhodes, director, IT Nation communications, ConnectWise

If you know about The IT Nation, then you have probably heard this word—community. The IT Nation is a community centered around helping people who work in technology achieve their desired path to success. Sounds like something you would want to be a part of, right? Check out these four reasons why The IT Nation is for you and how to get the most out of engaging in the community.

1. Find your people

You are not alone - Whether you are an owner running your business, leading a team, or you are directly supporting the company’s technology products, there are many people with the same challenges as you. The IT Nation community was built upon helping one another.

When asked how IT Nation Connect affected them, one attendee wrote, “I have been building and operating an MSP for decades, and I have been doing it alone. Interacting with this group has given me insight, hope, and real steps that I will use to take my business to the next level and beyond. I am no longer alone."

2. Work on your business, not in your business

The IT Nation community is your opportunity to gain perspective. Participating in an IT Nation event, meeting, or training helps you take a moment and look beyond your day-to-day work. Whether you are the owner, a sales leader, or a technician, The IT Nation is there to help you turn your goals into reality.

We recognize it can be hard to step out of the day-to-day when it comes to your business. But making your personal and professional goals your focus is equally as important.

There is something incredible that occurs at IT Nation gatherings and we hear this time and time again. The IT Nation community has learned that when they share, they also receive valuable insight and with that, a level of trust and transparency appears. This allows the community to constantly inspire growth amongst each person. In addition, this pushes the community ahead, putting each other at the front-line of the newest best practices, products, and more. We don’t call it “coopetition” for nothing. We are constantly amazed at how high we can rise when we are wiser together.

3. ConnectWise Ecosystem

One of the top three reasons our attendees come back to our conferences is the depth and breadth of exhibitors we bring to each event. Attendees gain access to the latest technology and can meet with the largest variety of vendors in the industry. The IT Nation Connect conference is the place where new technologies emerge while also allowing tried and true vendors to maintain relationships within the community. We bring together the largest gathering of vendors that support MSPs, therefore by attending a conference you have an opportunity to meet with critical vendors that support your business.

4. Choose your own adventure

We know that not everyone likes to interact in the same way. Therefore, The IT Nation allows you to choose your own adventure. The past year has challenged us to create new and different ways to get you the content that you love and come to expect from The IT Nation. We plan to offer both virtual and in-person options in 2021.

Each quarter the IT Nation offers virtual user groups designed to help partners dig deeper into their ConnectWise solutions. At the quarterly IT Nation Share meetings you can submit questions in advance and have them answered live by other partners and ConnectWise product training experts.

For those ready to put a higher level of effort and commitment into their growth, we have our peer group program, IT Nation Evolve. These peer groups offer a deeper connection with trusted peers to hold you accountable in both your professional and personal life. You share your dreams, goals, and frustrations with your group. While being vulnerable can be a challenge, our members say the outcome is worth the effort.

For those looking for hands-on and interactive training, our large conferences IT Nation Explore and IT Nation Secure are there for you. IT Nation Explore allows our ConnectWise partners to dive deep into the ConnectWise suite of products, while IT Nation Secure focuses on building your security practice and accelerating you on your journey.

IT Nation Connect is for the IT business owner or leader who is ready to grow a strong company and obtain long-term success. This three-day conference brings together The IT Nation in a once-a-year learning extravaganza. By providing content around how to streamline and run your business better is why over 60% of our attendees come back year after year.


While there are many reasons to join The IT Nation, the more you engage in the community the more you will get out of it. To stay involved either virtually or in-person, start by finding the right experience for you.

IT Nation Connect, coming up from November 10-12, is the perfect time for you to build and strengthen your business plan for next year. It's the place to be inspired and gain a renewed sense of purpose. Register now (virtual and in-person tickets available!).

This guest blog is courtesy of ConnectWise and authored by Susan Rhodes, director, IT Nation communications. Read more ConnectWise guest blogs here. Regularly contributed guest blogs are part of ChannelE2E’s sponsorship program.