Channel Program Acquires Podcaster RocketMSP

Channel Program, which offers a platform for MSPs to keep track of their tech stacks and vendors, will acquire podcast producer RocketMSP. As part of the deal, the person behind RocketMSP, Steve Taylor, will join the Channel Program team. Financial terms of the deal were not disclosed.

This is technology M&A deal number 23 that ChannelE2E and affiliate site MSSP Alert have covered so far in 2024.  See more than 2,000 technology M&A deals for 2023, 2022, 2021, and 2020 listed here. Our 2024 deals list will make its premiere soon.

RocketMSP and Channel Program share a united vision in changing the IT channel and increasing transparency for MSPs seeking answers about solutions, the companies said. Taylor, with his extensive expertise and a proven track record of success, will play a central role in further enhancing Channel Program's offerings for MSPs and the vendors who service these businesses.

Channel Program, founded in 2023, has 15-50 employees listed on LinkedIn. The company offers a platform called Navistack that enables MSPs to track its key vendors. It also runs regular real-time virtual programs that give vendors seven minutes to present their solutions to an audience of MSPs. It also enables MSPs to provide reviews of solutions and vendors.

RocketMSP has one employee listed on LinkedIn. The company offers a regular podcast on YouTube that features interviews with vendors about how their technology works from a technician’s perspective.

About the Deal

That’s one of the things that attracted the interest of Channel Program, according to the company’s CEO Kevin Lancaster. He told ChannelE2E that Taylor’s podcast is built for technicians. His interviews tease out what technicians would want to know about any given vendors’ solution, and that’s what makes it so compelling for the MSP audience.

“RocketMSP and Steve share a very similar vision to ours, and we look forward to expanding our offerings to bring unparalleled value to the community,” Lancaster said.

Just what form that will take remains to be seen. Lancaster said that Taylor already had his show schedule booked out with vendors into June and July. However, there could also be a new weekly show coming soon.

One of the key areas of focus will be the creation of informative video and podcast content that adds value to Channel Program members, according to Channel Program’s statement announcing the deal. Channel Program noted:

“Taylor’s approach is rooted in a vendor-agnostic perspective, ensuring that the content delivers unbiased insights and valuable takeaways for MSPs navigating the complexities of the IT industry”

Steve Taylor expressed his enthusiasm for the deal:

“Joining Channel Program presents an exciting opportunity to contribute to the growth and knowledge-sharing within the MSP community,” he said. “Our focus on creating vendor-agnostic content will provide MSPs with the necessary insights to make informed decisions and stay ahead of industry trends.”

Jessica C. Davis

Jessica C. Davis is Editorial Director of CyberRisk Alliance’s channel brands — MSSP Alert and ChannelE2E. She also oversees content and programming for the MSSP Alert Live event. She has spent a career as a journalist covering the business of technology including chips, software, the cloud, AI, and cybersecurity. She previously served as Editor in Chief of Channel Insider and later of MSP Mentor where she was one of the first editors to oversee the creation and vision of the MSP 501 list.