MSP, Mergers and Acquisitions

24 Seven Acquires Filter For Strategic Growth

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24 Seven, a marketing, creative, and tech talent solutions firm, has acquired Seattle-based Filter, a dentsu company. Financial information was not disclosed.

This is technology M&A deal number 92 that ChannelE2E and MSSP Alert have covered so far in 2024. See more than 2,000 technology M&A deals for 2024, 2023, 2022, 2021, and 2020 listed here.

24 Seven, founded in 2000, is based in New York City. The company has 2,899 employees listed on LinkedIn. 24 Seven’s areas of expertise include marketing, advertising, digital, e-commerce, tech, creative, retail, beauty, and fashion.

Filter, founded in 1991, is based in Seattle, Washington. The company has 154 employees listed on LinkedIn. Filter’s areas of expertise include user experience strategy, user experience research, user experience design, user interface design, visual design, design production, marketing analytics, multi-channel marketing, content creation, 3D visual design, 3D animation, virtual reality, digital marketing, UX, VR research and validation, managed services, outsourcing, and consulting.

About 24 Seven

The deal is 24 Seven's eighth acquisition since it was founded.

24 Seven specializes in connecting companies with talent in marketing, creative, and digital fields. It offers services designed to address the demands of a changing market environment, emphasizing personalized talent solutions tailored to specific business needs. 

The approach of 24 Seven involves a detailed process aimed at understanding and meeting the unique requirements of each client. 

The company operates a number of subsidiaries, forming the 24 Seven family of brands.

Expansion and Synergy: Additional Insight

Anthony Donnarumma, CEO of 24 Seven, commented:

"We look forward to welcoming Filter into the 24 Seven family of brands. Together, we can expand the innovative managed services we provide to clients, including embedded teams, on-site agencies, consulting, and fully outsourced solutions. Filter has more than three decades of experience providing specialized, highly skilled talent, and best-in-class services to the world's leading brands. By combining our resources and shared vision, 24 Seven will continue to deliver top-notch marketing, creative and technology teams to our clients, while enhancing our scale and capabilities."

Andy Keck, managing director of Filter, remarked:

"Filter has always enabled better outcomes by embedding world-class digital expertise where it can serve clients best: Right within their own organization. We've never stopped challenging ourselves to evolve, iterate, and lead the way toward more effective collaboration for the success of our clients. We're excited to join the 24 Seven team to continue that evolution, expand the managed service offering, and match clients with the talent and solutions needed in today's ever-changing market."