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Cloud Market Share 2017: Amazon AWS, Microsoft Azure, IBM, Google

On the cloud market share front, Amazon Web Services (AWS) continues to lead the IaaS and PaaS pack, followed by Microsoft Azure, Google Cloud Platform and IBM Cloud (formerly SoftLayer). But while the cloud services provider (CSP) giants show various rates of momentum, secondary CSPs are losing market share, according to Synergy Research’s February 2017 report, based on findings for 2016.

The market share figures below are not to be confused with the latest Top 25 SaaS Application List, released in early 2017 from Okta. Instead, Synergy’s data focuses more on the IaaS and PaaS sector.

In terms of CSP market share growth, here are the 2016 stats from Synergy Research, released in early 2017:


Take a closer look and you’ll find: Amazon Web Services (AWS) market share retains at about 40 percent of the IaaS and PaaS sector — larger than the next three players (Microsoft, Google and IBM) combined. Synergy didn’t break out market share figures for each of those players. But together Microsoft, IBM and Google lifted their IaaS/PaaS market share a combined 5 percent in 2016 vs. 2015.

For the “other” cloud providers, keep in mind that multiple businesses are in transition mode. Both CenturyLink and Verizon are selling off their data center infrastructures to double down on network-centric services. And Rackspace retreated from the public cloud wars to focus mainly on managed services for their-party clouds like AWS and Azure.

Still, company transitions aren’t easy. CenturyLink delivered weaker-than-expected financial results yesterday. And Rackspace, acquired by Apollo Group in 2016, plans to cut 6 percent of its U.S. employees, the company confirmed yesterday.

CSP Partner Programs

The four leading CSPs — Amazon, Microsoft, Google and IBM — each offer various partner programs. To learn more check out partner conferences like Amazon AWS re:Invent 2017, Microsoft Inspire 2017 (formerly Microsoft Worldwide Partner Conference), Google Cloud Next 2017 and IBM PartnerWorld 2017.

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    Siddhartha Bhattacharjee:

    Hi Joe,

    First of all I would like to thank you for sharing this article about cloud service providers. I am doing a study on “Cloud computing” and this article came helped me in a million ways.
    However, I am having a hard time in figuring out the “supply chain” of these major cloud service providers including AWS, Microsoft, Google, etc.
    Can you please help me with the same and give me some idea on how the supply chain of these service providers work or a holistic view of the supply chain of cloud service providers?

    Please feel free to contact me via email:

    Thanking you in advance,

      Joe Panettieri:

      Hi Siddhartha: Thanks for reading ChannelE2E. I’ll reply via email today.



        Hi Joe,
        Can you also please send me the supply chain? Also, I’m trying to get more information on cloud spending by customers. Is there somewhere I can gather this info? I’m doing a study on cloud computing. I really appreciate any help you can provide.

          Joe Panettieri:

          Hey Celestine: I directed Siddhartha to Microsoft’s quarterly earnings call. CFO often discusses specifics on cloud build out. Otherwise feel free to email me. Joe [at] AfterNines [dot] com.

    keyur gohel:

    Hi Joe,

    I am also interested to research on cloud service providers ,kindly send me the supply chain or business model of amazon, microsoft, google and Ibm.

    -Keyur Gohel

      Joe Panettieri:

      Hi Keyur: Thanks for your readership. Please email me questions and I’ll be sure to reply. Joe [at] AfterNines [dot] com.


        Hello Joe,
        I come across your name while googling the cloud information.

        I am writing a business case and it will helpful if you could please share the information about supply chain and business model of amazon, microsoft, google and Ibm. Spending by customers both at Retail & Enterprise level, SMEs.

        By any chance if you have any insights about the strategies on cloud business in these companies. I am available at, or +65 84252734. Best Regards, Vishal.

    Joe Panettieri:

    Hi Folks: A appreciate all comments and your readership. But for specific, deep questions about supply chain business models, etc., please email me the inquiries directly. Joe [at] AfterNines [dot] com.


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