Zones Expands Into ProAV, Merging IT and Connected AV Experiences

Zones is officially stepping into the ProAV market. AV technology has become networked, software-driven, and cloud-enabled, blurring the lines between traditional IT and visual experience. By expanding into this space, Zones is positioning itself to help customers unify what used to be managed separately: the systems that power how people work, connect, and interact.

The company is starting with four launch markets - Southern California, Dallas, Cincinnati, and Atlanta - and is building a dedicated ProAV practice led by a category manager. The first focus areas are retail and quick-service restaurants, industries where consistent digital experiences and connected environments have a direct impact on customer engagement. With deep experience in networking, security, and cloud, Zones can bring a fully integrated IT + AV model to these sectors, simplifying everything from signage management to real-time content updates.

For most businesses, AV has long been treated as an afterthought - installed, maintained, and supported separately from IT. That approach no longer works in a world where every screen, sensor, and system connects back to the network. Zones’ model closes that gap. It combines lifecycle management, logistics, and support under one umbrella, making AV a managed service that’s scalable, measurable, and built for uptime.

This expansion fits neatly into Zones’ broader strategy across its four business practices: Cloud & Data Center, Digital Workplace, Networking, and Security. Together, they give organizations a way to modernize their technology foundation while creating consistent, connected experiences across locations. In short, Zones isn’t just entering a new market - it’s bringing IT discipline to the evolving world of AV.