Broadcom Pushes VMware Partners Toward VCF-First Future

Broadcom is making its expectations clear for VMware partners: align with its private cloud strategy centered on VMware Cloud Foundation (VCF) or risk being sidelined, according to Channel Futures. In a pair of blogs published May 5, Broadcom’s top partner and product leaders laid out the company’s evolving stance, signaling a shift toward rewarding those partners deeply invested in delivering full-stack services and driving long-term VCF adoption. This includes everything from presales to post-deployment optimization.

The company’s reassessment of partner incentives and program structure comes amid growing traction for VCF as Broadcom’s preferred private cloud platform. As adoption accelerates, the focus is shifting away from transactional engagements and toward partners who can drive measurable customer outcomes. That means offering not just technical expertise, but end-to-end capabilities like advisory services, phased deployments, and continuous support.

Broadcom is already citing examples of successful partner-led VCF rollouts—ranging from healthcare and legal sectors in the U.S. to major financial institutions in Asia—to demonstrate the impact of this approach. The message is consistent: value-based solution providers that show real commitment to the platform will receive greater resources, program benefits, and strategic investment.

With urgency in tone, Broadcom is signaling that the window for alignment is short. Both executives pointed to the need for partners to quickly adapt, build out dedicated VCF practices, and scale across industries and customer sizes. As Broadcom redefines what it expects from its ecosystem, VMware partners will need to decide whether they’re ready to lead in this platform-driven model—or risk falling behind.