As 2026 arrives, channel executives from several IT vendors share their predictions on how channel partners will change to better serve customers in the year ahead.
2025 exposed the strain on the MSP model. In 2026, rising customer expectations, tighter margins, and AI will force MSPs to simplify platforms, prove value faster, and step into a more strategic role without charging more.
Michael Slater, Microsoft & Security Lead at Sherweb on how Sherweb is helping MSPs navigate Microsoft’s evolving CSP requirements while bringing structure to AI adoption already in motion.