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Addigy founder and CEO Jason Dettbarn previously held a range of positions at Kaseya, which made its mark providing a range of IT automation tools to MSPs and midmarket businesses.
"Current software vendors are really not supporting Macs to any real degree close to PCs," Dettbarn insists. "Even though we @Addigy know the MSP landscape well, we are continually surprised at how many Mac-only MSPs exist or develop. More importantly, nearly all MSPs (without trying) inherit ~10% Macs in their portfolio. With their current RMM platforms, MSPs are only delivering on-demand remote control, and these assets are typically owned by the C-level execs at their customers... the ones who should be receiving the highest level of service."
![Jason Dettbarn](/wp-content/uploads/2015/09/00d7cd4-150x150.jpg)
By focusing on the Mac market, Dettbarn says MSPs can escape from commodity PC support pricing, while also shifting marketing and lead generation campaigns toward Apple's customer base -- where support offerings are fewer and far between.
Addigy isn't alone in its mindset. I first spotted a few MSPs focused on the Mac market back in 2009. Names to know include Forget Computers in Chicago -- though I don't know what platforms and tools they currently use to remotely maintain customers' Mac systems. Ironically, former Kaseya CEO Gerald Blackie also is focusing his latest company -- Pilixo -- on some Mac management capabilities as part of a larger Internet of Things platform buildout.
Of course, I've got plenty of questions for Addigy. In particular:
- What Mac-centric support capabilities does Addigy offer?
- How much does it cost MSPs?
- And how does Addigy plan to scale its business to support MSPs?
- Are MSPs willing to run two RMM platforms -- one for Mac OS, and one for all other mobile and desktop devices?
Dettbarn and I expect to connect in the next few weeks to tackle those questions ... and more.