Channel technologies, CSPs

FinancialForce Hires Former NetSuite CMO Fred Studer

Fred Studer
Fred Studer

FinancialForce has hired Fred Studer as chief marketing officer. He previously held the same position at NetSuite, which Oracle acquired for $9.3 billion last year. Studer arrives at FinancialForce during a key time in the fast-growing company's history.

FinancialForce develops Cloud ERP and PSA (professional services automation) software that's integrated with The company grew more than 40 percent in 2016, and reached a $100 million annual revenue run rate by the close of that year. Among the key adopters: Midmarket MSPs and IT consulting firms seeking PSA that works with Salesforce. Big service providers like Cincinnati Bell also run the platform.

More Talent Arrives

Susie Sedlacek
Kevin McKay

Instead of resting on its laurels, FinancialForce has pursued new talent to drive the company's next stage of growth. Tod Nielsen arrived as CEO in January; Kevin McKay surfaced as senior VP of customer success in March; and around the same time Susie Sedlacek was named senior VP of global professional services.

Now, CMO Fred Studer joins the effort. “As an enterprise insider with extensive experience in the ERP space, Fred is an ideal marketing visionary who will propel FinancialForce as we move to our next phase of our growth,” Nielsen said today in a prepared statement. “He has a proven track record in building and leading world-class global marketing teams that will be key to cementing our leadership position in the ERP market.”

Prior to NetSuite, Studer spent eight years as GM of the U.S. Microsoft Office and Dynamics Businesses. Thereafter, Fred led worldwide marketing, go-to-market strategy and headed the execution of Microsoft Dynamics’ CRM and ERP lines, FinancialForce says.

Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.