Syncro Hires Datto Veteran Emily Glass as CEO of MSP Software Company

Syncro, a fast-growing provider of cloud-based RMM (remote monitoring & management) and PSA (professional services automation) software, has hired Datto veteran Emily Glass as CEO. She succeeds Robert Reichner, who remains on Syncro's board.

Syncro, backed by Mainsail Partners, allows MSPs to easily try and activate cloud-based software for business automation and IT management. Syncro has quietly grown to more than 100 employees, with more hires on the way. In addition to home-grown software, Syncro recently acquired Watchman Monitoring to further support Apple environments.

Emily Glass: Passionate About People, Partners and MSP Product Experience

Glass is a familiar leader in and around the MSP industry. She most recently was COO at Alyce, a B2B gifting platform. But within MSP circles, Glass is best-known for her executive roles at Datto -- where she was chief product officer and customer experience officer. Earlier, she was VP of customer care, and VP of product management and design at Backupify, a cloud-centric backup company that Datto acquired in 2014.

Dig into her career, and Glass has a passion for (A) listening to MSPs, (B) harnessing the power of product and support teams, and (C) designing product and support services for those MSPs. True to form, Glass's top priority as CEO is to engage with Syncro's MSPs, listen to them, and deliver on their needs, she told ChannelE2E in an interview yesterday.

Syncro is an emerging disruptor in the MSP software market. The market picture, according to ChannelE2E’s perspectives, looks like this:

Syncro Names CEO and New Board Member: More Perspectives

Glass arrives to Syncro with a deep understanding of the business. Indeed, she has served on Syncro's board of directors for the past seven months. On a related note: The Syncro board continues to gain more strength and diversity. To wit, former HelpSystems and Perforce Software CEO Janet Dryer has joined the board.

In prepared statements about the CEO and boardroom updates, Glass said:

Added Reichner:

Noted  Dryer:

Concluded Michael Anderson, partner at Mainsail Partners:

Diversity in the MSP Software Market: Breaking the CEO Gender Barrier

You'll notice that I didn't mention -- until this sentence -- that Glass is likely the first female CEO of an MSP software platform company. (If I'm wrong, please alert me.)

In some ways, the MSP software industry has been a laggard on the diversity front. And milestone moments like Glass being named CEO of Syncro are important to note. Still, I didn't put that information in the headline or the top of this story. After all, Glass was named CEO because of her rock-solid qualifications and track record in the MSP software market.

Perhaps if we all followed Syncro's lead and hired the best people for the job, we'd close the gender and diversity gaps that limit us and the MSP industry in so many ways. On that point, you'll find our ongoing look at diversity in the IT market here.

Now that the CEO announcement is public knowledge, it's a safe bet Glass is already on the phone or on Zoom engaging with MSPs. We look forward to updates.