Backup and recovery, even for cloud-based services has become extremely important. Businesses are realizing that just relying on a SaaS application like CRM to ensure that their associated business data is protected and secured would be a huge mistake.
The latest evidence: Druva, a cloud data protection and management company, is gaining momentum in the cloud-based data protection services market. The company's latest move involves Druva inSync debuting on the Salesforce AppExchange.
With Druva inSync, organizations can protect their business-critical data within Salesforce, make it available for fast recovery, and allow for quick responses to legal and compliance needs, the company claims.
Some of the features of Druva inSync include
The company points to these potential business benefits:
- Simplified backup and recovery
- Time-indexed backup of standard and custom Salesforce objects and metadata
- On-demand granular restore with the ability to compare snapshots before and after events prior to recovery
- Unlimited retention to ensure data is stored as long as required and available when needed
- Centralized visibility and flexible management
- Single pane of glass view to access and manage all end-user data through a centralized console
- Separate console within Salesforce so those responsible for day-to-day management of Salesforce can manage backup and recovery without requiring inSync administrator access
- Tamper-proof admin audit trails provide transparency, traceability and accountability into all activities for compliance initiatives
With Salesforce making its way into even small business organizations, the platform is continuing to build on its popularity. The application has been #2 on our Top 15 Most Popular Cloud Apps for Business for at least two years running, only bested by Office 365. Clearly many businesses rely on Salesforce to manage their critical customer data. Damage or a breach of this data could have far-reaching effects for the organization.
Druva inSync already faces some competition in this area from OwnBackup and Spanning. However, data protection for cloud apps is definitely a growing market. As the digital transformation to the cloud for organizations continues to gain popularity, I imagine more competition will release similar integrations.