Red Sift has partnered with
GuidePoint Security in a new reseller partnership that brings Red Sift’s email security and attack surface management platform to GuidePoint’s enterprise customers.
The collaboration integrates Red Sift’s AI-powered capabilities with GuidePoint’s advisory expertise, giving security teams a stronger defense against phishing, business email compromise, and brand impersonation campaigns.
The partnership will also expand Red Sift's reach, which operates in 18 countries, and broadens adoption of its Red Sift Pulse Platform. The platform includes OnDMARC, a cloud-based tool that simplifies configuration and management of DMARC, DKIM, and SPF protocols to block spoofing; BrandTrust, which detects and stops brand abuse, fraud, and lookalike domains; Certificates, which provides visibility into certificate lifecycles to prevent misconfigurations, downtime, and infrastructure attacks; and ASM, which inventories external-facing and cloud assets to help organizations reduce their attack surface.
AI and Cyberthreats
Such tools are important at a time when AI is making it easier for bad actors to run their campaigns, according to
Rahul Powar, co-founder and CEO of London-based Red Sift.“Brand impersonation threats are getting more sophisticated every day, and the rise of AI is directly impacting them,” Powar told MSSP Alert. “Phishing schemes and other social engineering attacks, even deepfakes that appear to show someone, can all be done at scale and with ease. These threats are growing, and many organizations' standard security practices and solutions just can’t keep up.”
The partnership will give enterprises and MSSPs one place to use the Red Sift Pulse Platform and to work with GuidePoint’s Reston, Virginia-based experts, who can recommend the right solutions for their needs, he said.
Rising BEC Attacks
BEC attacks are a growing threat to organizations. According to cybersecurity firm
Hoxhunt, such attacks accounted for
73% of all reported cyber incidents last year, and there was a 30% increase in BEC attacks as of March.
Findings from the Hoxhunt threat researchers also dovetailed with Powar’s observations, highlighting that by mid-2024, about 40% of BEC phishing emails were generated with AI, which enable threat actors to create phishing messages – as well as fake videos – that are more realistic and appear more legitimate.
Like other cybersecurity firms, the 10-year-old Red Sift is using AI in its platform, a way of using AI to protect against AI-based threats, a key capability at a time when attacks are becoming more complex and available talent in the cybersecurity field is scarce. According to the
World Economic Forum, there is
shortage of 4 million cyber professionals around the world.
“AI has always been the backbone of our offerings at Red Sift,” the CEO said. “With Red Sift Radar, security teams can find and fix issues 10 times faster, a vital tool in today’s market. We also believe in AI's ability to close the workforce gap for security teams by boosting productivity and identifying anomalies, providing relevant context, and automating repetitive tasks.”
Power added that “good cyber hygiene is always the first step, but leveraging AI to fight AI threats remains essential.”
AI a Key Tool for MSPs and MSSPs
It’s essential for MSPs and MSSPs as well, which are seeing their role with customers continuing to evolve to where they’re running much if not all security functions and acting as a security adviser.
“MSPs and MSSPs are often the first line of defense in for customers relying on 24/7 identity-based threat monitoring,” he said.
"This new partnership gives MSPs and MSSPs actively involved with GuidePoint immediate access to Red Sift’s award-winning product portfolio, equipping them with the innovation and protection needed to fight increasingly sophisticated attacks.”
