Syncro has launched
Syncro Cloud Backup, an integrated backup and restore solution for Microsoft 365 and Microsoft Entra ID. The service extends Syncro’s Extended Monitoring and Management (XMM) platform, bringing identity protection and SaaS backup directly into the same console where MSPs already manage endpoints, tickets, and billing. For partners, that means one less vendor to manage and a faster way to protect clients against two of the most common - and most damaging - sources of disruption: SaaS data loss and identity compromise.
Going Beyond Native Tools
Microsoft offers retention and recovery features, but these were never designed to handle full-scale recovery of identity objects or complex tenant-wide issues. Third-party backup vendors have filled some of the gap, but most require MSPs to bolt on yet another portal and reconcile another billing system.
Kristen Costagliola, CTO at Syncro, told ChannelE2E that Syncro Cloud Backup was built to address these shortcomings head-on.
"Unlike Microsoft’s native retention features or most third-party solutions, Syncro captures and restores identity objects such as users, groups, roles, and policies. That makes it possible to roll back tenant-wide misconfigurations, accidental changes, or recover from attacks targeting identity infrastructure - something Microsoft and many competitors don’t deliver out of the box. Because backup is embedded directly into the XMM platform, MSPs can manage identity, endpoints, billing, and backup from one console, which saves time and simplifies workflows.”
The ability to back up Entra ID configurations alongside Microsoft 365 workloads like Exchange, SharePoint, OneDrive, and Teams means MSPs can cover both business data and the identity infrastructure that underpins access. This dual coverage helps ensure business continuity when either data or identity is compromised.
MSP-Friendly Economics
For MSPs, profitability often depends on predictable pricing and automation. Many backup solutions still tie costs to storage capacity, which forces partners to guess at client usage or eat the margin when estimates fall short.
Costagliola explained that Syncro’s model is meant to remove that barrier. “The flat per-user monthly price with unlimited storage eliminates variable costs, hidden fees, and complex capacity calculations. Quotes and invoices become predictable, and every new user is automatically added to backup and invoicing. That prevents lost revenue and reduces the manual reconciliation work that plagues both native add-ons and third-party tools. And because the service is managed inside the same XMM console technicians already use, it reduces overhead and allows MSPs to focus more on service delivery.”
By integrating backup into the same workflows as RMM and PSA, Syncro is also aiming to make backup less of a standalone task and more of a seamless part of day-to-day IT operations.
Compliance and Insurance Alignment
Regulatory and insurance requirements are another driver for MSPs delivering backup as a service. Cyber insurance carriers increasingly require proof that data can be restored to a clean state after an incident, and frameworks like NIST CSF, ISO 27001, HIPAA, GDPR, and CMMC all call for reliable backup and recovery practices.
“Syncro Cloud Backup helps MSPs meet those expectations by providing point-in-time recovery, granular restores, and isolated storage in Azure separate from the live M365 environment,” Costagliola said. “That protects against ransomware that could otherwise impact both production and backups. It also covers Entra ID configurations - including users, groups, roles, and policies - so MSPs can demonstrate compliance with identity and access control standards. Detailed logs and audit trails for every backup and restore action further simplify audits and insurance claims.”
For MSPs, these features not only help pass compliance checks but also strengthen client trust, showing that they can deliver recovery that aligns with formal standards and insurance mandates.
Centralized Advantage Inside XMM
MSPs are already balancing multiple platforms for security, monitoring, and ticketing. Adding another standalone backup tool often means more overhead, more training, and more risk of things slipping through the cracks.
Costagliola emphasized the importance of bringing backup into the same place where MSPs already live. “Managing backups inside XMM means MSPs no longer need to maintain a separate backup tool alongside their RMM, PSA, and Microsoft 365 management. Everything is centralized, which reduces training, speeds up workflows, and lowers administrative overhead. Technicians can respond faster because backup and restore actions are available in the same platform they use to manage tickets and client environments. And because it’s part of the broader platform, MSPs gain a clearer view of each client’s overall security posture.”
This centralization not only reduces complexity but also helps MSPs position themselves as delivering a more integrated, resilient service to their customers.
