Colin Knox: (Re) Start With Why
Loyal ChannelE2E readers may recall how that book helped to inspire ChannelE2E's launch. As I told readers in 2016, make sure your business strategy aligns with your 'Why‘ — the purpose, cause, or belief that inspires you to do what you do.
So, why is Knox building Gradient MSP? The answer involves his personal business journey. Indeed, he is the rare MSP industry veteran who has successfully built and exited both a service provider and a software company.
I suspect only a few dozen MSP entrepreneurs in the world have completed similar journeys spanning service provider and software firm. Names like Arnie Bellini and David Bellini (ConnectWise and a Tampa IT service provider); Chris Day (IT Glue and Fully Managed); and Brian and Eric Dosal (BrightGauge and Compuquip) come to mind.
Colin Knox Launches Gradient MSP: Business Focus
So what do those rare executives have in common? They truly understand MSP pain points as well as vendor pain points -- and the disconnects that can emerge between MSPs and their technology suppliers.
With that reality in mind, it's a safe bet Knox and Gradient MSP will seek to address those disconnects, while helping MSPs to more easily consume third-party products to scale their recurring revenue businesses.
For now, Knox says he's in extended listen mode. In some ways, Gradient MSP sounds like a consulting company that will help MSPs and vendors to find better alignment. But listen a bit more closely, and I don't think this is a consulting play. Instead, Knox is quietly building some sort of technology stack that will give MSPs of all sizes improved vision to run their businesses -- while helping those MSPs to more easily adopt vendor solutions.
The effort will include at least one free offer or freeware development that gives back to the industry. Ultimately, he wants to "Level Up" the industry. Stay tuned for more details in June 2021.
