Even as the world rebounds from disruptions caused by the COVID-19 pandemic, managed service providers (MSPs) are finding it’s more challenging than ever to ensure their existing clients’ businesses run smoothly while also courting potential new customers. There’s a growing need for MSPs to rethink their approach to customer acquisition in a bid to accelerate growth. One way of doing this is by leveraging new and effective marketing techniques.There’s no denying that marketing plays a massive role in helping businesses scale quickly. In fact, it’s an even more significant part of your overarching strategy for referrals, customer services, and of course, sales.If you’re ready to take a different approach to prospecting, here are some best practices for crafting an effective sales and marketing strategy that supports customer acquisition in these unprecedented times.
Guest blog courtesy of Sherweb. Read more guest blogs from Sherweb here.
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