Editorial Team

ChannelE2E’s editorial team welcomes story pitches, news tips, and plenty more. Our team includes…


Sharon Florentine

Sharon Florentine, managing contributing editor: Sharon manages day-to-day content on ChannelE2E. She also covers enterprise-class technology companies, strategic alliances and channel partner strategies.  Sharon has previously held key editorial, content and leadership positions at CIO.com, Ziff Davis Enterprise and CRN. LinkedIn: Link with Sharon


Ty Trumbull

Ty Trumbull, senior contributing editor: Ty covers mergers and acquisitions for ChannelE2E — with a keen focus on MSPs, IT consulting firms, office equipment dealers and private equity firms. He also zeros in on the entrepreneurial journey — how today’s technology leaders launch, build, shape and manage their businesses. Ty has contributed to major entertainment and business media platforms, and studied journalism at Humber College in Toronto. LinkedIn: Link with Ty


Additional Contributors

Experts from Channel Maven Consulting, ESG, Forrester and plenty more.


How to Work with ChannelE2E

A few tips about ChannelE2E editorial content…

  • Our Focus: ChannelE2E tracks strategic IT service providers and the five stages of your business journey — from entrepreneur to exit (E2E). We shift the IT channel conversation from tactical chatter to strategic discussions — focusing MSPs, VARs CSPs and more on business development, talent recruitment and management, financial models, marketing, sales and customer engagement. We pinpoint the industry’s top KPIs (key performance indicators) — positioning our community members to maximize their business performance, customer satisfaction and company valuation.
  • Vendor Coverage: Yes, we cover all types of technology companies (hardware, software, IT services, cloud, etc.) with an emphasis on partner strategies and strategic alliances.
  • Daily Content: ChannelE2E is updated multiple times daily with breaking news, analysis, research and thought-leadership pieces.
  • Newsletter: Our daily newsletter typically reaches reader inboxes around 10 a.m. ET each business day.