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Editorial Team

ChannelE2E’s editorial team welcomes story pitches, news tips, and plenty more. Our team includes…


Joe Moderates

Joe Panettieri, Executive VP and Content Czar, ChannelE2E: Joe is co-founder of ChannelE2E and its parent, After Nines Inc. He oversees ChannelE2E’s content direction and IT development across web and mobile. He has tracked and analyzed the IT channel for more than a decade. Joe previously was co-founder of MSPmentor, The VAR Guy and Talkin’ Cloud. Prior to exiting the corporate world, Joe held executive- and senior-level editorial positions at CMP Media (Windows Magazine, InformationWeek), NYIT, Penton Media and Ziff Davis Media (Smart Partner).


Senior Contributing Editors


Ty Trumbull: Ty covers storage, business continuity, data protection and business automation software for ChannelE2E. He also zeros in on the entrepreneurial journey — how today’s technology leaders launch, build, shape and manage their businesses. Ty has contributed to major entertainment and business media platforms, and studied journalism at Humber College in Toronto.


Sarah Kimmel: Sarah covers IT service desk and help desk issues, especially as they pertain to MSPs and IT services providers. She has held key positions at several leading MSPs, and also runs Family Tech Zone.


Additional Contributorshomepage-contributors

Experts from CEB, Channel Maven Consulting, ESG, Forrester, Nixon Peabody and plenty more.



How to Work with ChannelE2E

A few tips about ChannelE2E editorial content…

  • Pitches: Email Joe.
  • Our Focus: ChannelE2E tracks strategic IT service providers and the five stages of your business journey — from entrepreneur to exit (E2E). We shift the IT channel conversation from tactical chatter to strategic discussions — focusing MSPs, VARs CSPs and more on business development, talent recruitment and management, financial models, marketing, sales and customer engagement. We pinpoint the industry’s top KPIs (key performance indicators) — positioning our community members to maximize their business performance, customer satisfaction and company valuation.
  • Vendor Coverage: Yes, we cover all types of technology companies (hardware, software, IT services, cloud, etc.) with an emphasis on partner strategies and strategic alliances.
  • Daily Content: ChannelE2E is updated multiple times daily with breaking news, analysis, research and though-leadership pieces.
  • Newsletter: Our daily newsletter typically reaches reader inboxes around 10 a.m. ET each business day.