Kaseya Taps Krow PSA for CRM Integration

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Kaseya has its own PSA (professional services automation) platform that the company runs internally and sells to MSPs. But the company has also tapped into Krow, a third-party PSA provider, for at least one internal use case.

Indeed, Kaseya's professional services group recently started leveraging Krow as a connector to The link supports Kaseya's customer onboarding process. The professional services team is "using it to push our data into Salesforce," a spokesperson for Kaseya says. The Kaseya relationship surfaced in Krow press release, which mentioned a range of companies that leverage Krow's most recent PSA software upgrade.

Still, Kaseya leverages its own PSA platform -- called Business Management Solution -- for a range of other in-house uses, while also promoting BMS to MSPs. The company acquired BMS as part of the Vorex buyout, which was announced earlier this year.

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Meanwhile, the market for PSA systems appears to be growing rapidly. In addition to Krow, rivals like FinancialForce PSA are attracting mid-market professional services customers.

In recent months, FinancialForce has been blending its PSA capabilities with talent management features. In theory that means customers can better understand when to hire more professional services talent -- and when to scale back on hiring activities.

FinancialForce claims to be the fastest-growing provider of cloud-based PSA. But a lengthy list of PSA companies are competing to own that honor.

Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.