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Podcast: AppRiver Partner Program Explained

Welcome to the ChannelE2E podcast. Our guest today is Justin Gilbert, senior director of channel marketing at AppRiver, a Zix company.

Gilbert describes key productivity, security and compliance services that AppRiver partners now offer to end-customers. He also digs into AppRiver’s Phenomenal Care strategy for partner support. And he highlights a partner program expansion from North America to Europe.

Podcast: Listen Here

Podcast: Justin Gilbert, senior director, channel marketing, AppRiver, a Zix company
Guest: Justin Gilbert, senior director, channel marketing, AppRiver, a Zix company

The conversation covers:

  • 0:00 - Introductions.
  • 1:05 - Gilbert's focus at AppRiver, and the implications for channel partners.
  • 2:30 - The overall AppRiver and Zix solution set for partners, including Secure Cloud.
  • 5:16 - The partner program: History, new benefits, partner enablement and expansion from North America into Europe.
  • 8:31 - How AppRiver and Zix enable partners: Phenomenal Care, go-to-market tools and modern lead generation explained.
  • 13:35 - Helping partners navigate the Microsoft Partner Network benefits.
  • 15:25 - More North America enablement moves, and the international plan.
  • 17:30 - Further assisting Microsoft's partners.
  • 19:42 - Zix tuck-in acquisitions that allow partners to offer e-mail encryption, cloud backup, data recovery and more.
  • 22:21 - How partners can get started on, and navigate the global partner program.
  • 23:48 - Conclusion.
Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.