Content, CSPs, Enterprise

Live Blog: Salesforce Dreamforce 2018 Cloud Partner News

At the massive Salesforce Dreamforce 2018 conference in San Francisco, Salesforce has announced new cloud integrations with Amazon Web Services (AWS), Google Cloud Platform (GCP) and more.

Here's the news so far...

5. Data Protection: OwnBackup has launched OwnBackup Archiver and its Fall ‘18 release to the OwnBackup app. Customers can now archive directly from the Salesforce platform, conduct faster, high-frequency backups on often-modified objects, and use scratch orgs with Backup, Compare, and Replicate functionality, OwnBackup says.

4. Salesforce and Amazon Web Services: The two cloud giants expanded their global strategic alliance. The latest moves, according to AWS and Salesforce, include:

  • AWS PrivateLink integration with Salesforce APIs: AWS PrivateLink will allow SaaS application developers who build on AWS to offer private endpoints as an additional option for accessing their service. Result: Customers will be able to use their PrivateLink-enabled Salesforce endpoints to do more with their customer data, from big data analytics to machine learning, making it significantly easier to unlock customer insights than what is currently possible with custom, one-off integration points, the companies say.
  • AWS integration with Salesforce Platform Events: AWS and Salesforce will collaborate on a new solution that will enable mutual customers to publish and subscribe to Salesforce Platform Events in AWS with unprecedented ease, the companies say. Result: AWS integration with Salesforce Platform Events will be available in 2019.
  • Integration with Amazon Connect for Salesforce Service Cloud: Customers will be able to build highly dynamic, AI-driven, self-service voice experiences with a Lightning-integrated agent and customer community. This may include prebuilt data and omni-channel integration, support for bots, and artificial intelligence (AI) built with Amazon Lex and Salesforce Einstein. Result: Partners can install the Amazon Connect CTI Adapter on the AppExchange.

3. Google, Salesforce Partnership: The two cloud giants reinforced recent R&D work, confirming a range of moves that involve:

  •  Salesforce and Google Sheets: Customers send updates made in Sheets back to Salesforce. Also, a Lightning Object Creator lets customers create custom objects based on their data in Sheets so that they can have a holistic view of their Sheets and CRM data in Salesforce. Plus, Salesforce is announcing Google Sheets for Salesforce -- a pilot feature that allows customers to connect Salesforce List Views to Sheets inside the Salesforce platform.
  • Internet of Things: Customers can connect Google Cloud IoT to Salesforce IoT Explorer Edition, offering a low-code way to collect data and trigger actions with real-time rules, like filing support tickets, to better service their customers, the companies say.
  • Cloud Analytics: The companies have simplified the process to connect the Salesforce Sales Cloud and Google Analytics 360 accounts. The result: Customers  can now share even more insights from Sales Cloud to Analytics 360, including Salesforce’s Einstein Lead Intelligence Score, e-commerce product data, and much more.

2. Salesforce Customer 360: Salesforce's latest offering, Customer 360, provide a click-based admin interface to easily connect and manage customer data across Salesforce apps, the company says. Pre-built Customer 360 packages for Service, Marketing and Commerce allows users to "quickly create cross-channel customer experiences," Salesforce asserts.

1. Ongoing Updates: Got Dreamforce news to share?  Email me the details ([email protected]) and we'll potentially mention the info to our readers in this blog.

Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.