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Posts by Heather Margolis

How MSPs Can Create Contagious Sales and Marketing Content

As the glut of content grows, the challenge of developing content that stands out also grows. Here’s how MSPs can pull together the right messaging.

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How to Leverage Data to Drive Lead Conversion

In order to drive leads based on previous revenue obtained, it’s important to understand where you found the leads that turned into customers. Channel Maven Consulting’s Heather K. Margolis explains how.

Hiring the Right Team to Execute Your Business Strategy

Finding time to recruit, hire, onboard, and retain talent is a huge challenge for businesses. Here’s how entrepreneurs can move forward.

Mapping Your Buyer’s Journey Through Every Element of Your Business

When we talk about the different stages within the buyer’s journey, we focus on Awareness, Education/Nurture, Purchase, and Loyalty. ChannelMaven CEO Heather K. Margolis explains.

How Sales and Marketing Integration Can Drive B2B Growth Strategy

If you’re looking for a growth burst, think about implementing these key features for success across sales, marketing, communications and more, according to Channel Maven Consulting.

Memo to Vendors: You Can Share the Love Without Playing Favorites

As you ask your Partners to promote your business and solutions, they are looking to the Vendors who are also going to benefit their businesses. For many companies the concept of featuring business partners in blogs and sharing, liking and commenting on their social posts, across networks is a given. However, when Vendors participate in these […]

Channel Partner Program Development: There Is No Secret Sauce

Which types of channel partner program enhancements generate the best gains for vendors? Channel Maven Consulting’s Heather Margolis shares some clues.

Four Secrets to Effective Channel Partner Recruitment

Every channel partner ecosystem has some unique nuances. But follow these four best practices for new partner recruitment, according to Channel Maven Consulting’s Heather K. Margolis.

6 Proven Tactics that Drive Demand for Channel Partners

Want to help your Channel Partners create, execute, and reap the benefits of a social media strategy? Channel Maven highlights these six tips.

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Channel Partner Recruitment – Changing Your Approach

How to map content to the channel partner recruitment journey, according to Channel Maven Consulting’s Heather K. Margolis.