Channel Brief

MSPs have moved quickly to adopt AI, but most still lack the governance, operating models and commercial strategy to turn that adoption into measurable customer value and sustainable revenue.

Pax8 data shows SMB interest in AI is strong, but many remain stuck in pilot mode, creating a wider role for MSPs around strategy, governance, security and ROI.

AI risk and insurer requirements are giving MSPs a bigger role in SMB cyber insurance readiness.

Most SMBs use AI but have not fully integrated it. There is a revenue opportunity for MSPs in governance, agent workflows and managed AI services.

For MSPs, the bigger question is no longer whether to offer AI services, but how AI changes the way services are delivered, secured, monitored and packaged for customers.

SMBs are spending more on cybersecurity, but many still need MSPs to turn that investment into faster response, stronger compliance and better day-to-day protection.

AI is changing how MSPs run their own operations and what customers expect from them, creating new pressure around service delivery, identity security, cloud AI adoption and managed AI services.