How MSPs Can Offer, Monetize Security Awareness Training

Tonight’s Guest: Dan Fox, senior product manager, Webroot
Tonight's Guest: Dan Fox, senior product manager, Webroot

Good evening, channel partners. Welcome to our latest ChannelE2E Podcast, featuring Dan Fox, senior product manager for Security Awareness Training at Webroot. We discuss:

  • How MSPs can educate their customers about phishing and other cyber threats.
  • How partners can monetize that training.
  • How those MSPs can measure the effectiveness of that training, and show value to customers every month.

Podcast: Listen Here

Here's the conversation:

Here's what we cover:

  • 0:00: Overview and intros
  • 0:28: Internal and external threats and exposures explained
  • 1:25: Employees: An obvious doorway for hackers to target
  • 2:37:  Why MSPs should drive customer education and awareness training
  • 4:24: The steps MSPs can take to actually raise customer awareness
  • 5:48: Webroot Security Awareness Training Service: Core focus areas and capabilities
  • 7:20: How MSPs can monetize training within their managed security services.
  • 9:18: How MSPs can measure and communicate the effectiveness of security training to customers.
  • 10:48: First steps & free trial for MSPs to get started with security awareness training (hint:
  • 12:49: Thank you and conclusion
Joe Panettieri

Joe Panettieri is co-founder & editorial director of MSSP Alert and ChannelE2E, the two leading news & analysis sites for managed service providers in the cybersecurity market.