No doubt, most folks are focused on the following priorities right about now:Amid that priority list, is it okay for businesses to announce company news? You know the list -- developments like:I reserve the right to change my answer in the days and weeks ahead. But at this moment, I believe it's very important for your staff, partners, customers and the technology industry as a whole to see that we're all finding ways to move forward during the pandemic.If you do announce company or industry news, I'd take extra care to frame the information responsibly:
- Keep my family safe.
- Keep my employees and business safe.
- Serve my customers.
- Do all that while ensuring I play my role in slowing the coronavirus spread.
- New product launches & beta tests
- Partnerships and strategic alliances
- New hires or executive promotions
- Mergers and acquisitions
- Funding
- Additional Business milestones
- And so much more.
Share Your News -- Within Reason
My short answer:- Yes, it's okay to announce those types of developments at the current time.
- Yes, your business innovations still warrant media coverage consideration at the current time.
- Don't claim that your new product or service will transform our lives.
- Don't flood your customers with sales calls about the new product.
- Do provide a list of actual business, social or economic benefits.
- Do follow Apple's lead. First, Apple told the world how it is navigating the pandemic on March 13. Then Apple proceeded with a new MacBook Air and iPad launch on March 18.
