Channel Brief: A Shift From Selling Tools to Building Platforms

The channel is moving toward platform-driven services. Vendors aren’t just selling tools anymore - they are giving partners ways to manage data, AI, and infrastructure as ongoing services. That means more recurring revenue, deeper customer ties, and a bigger role for governance and automation in how MSPs and cloud providers operate. Aeris expanded its global partner program so MSPs, carriers, and resellers can build managed IoT and fixed wireless offerings instead of just selling connectivity. Caylent bought Trek10 to grow into a full-service AWS provider covering everything from migration to AI operations. Rubrik launched Agent Cloud to help companies monitor and control AI agents safely, a clear sign that governance is becoming part of everyday IT. And Park Place Technologies introduced its first EMEA channel program for Entuity Software, giving partners new ways to deliver monitoring and performance management across hybrid and multicloud environments.

This Week's Tech, Channel, and MSP News

Aeris expands global partner ecosystem for IoT and Fixed Wireless Access: Aeris has launched an expanded global partner ecosystem to meet growing enterprise demand for secure, scalable IoT and Fixed Wireless Access (FWA) solutions. Announced at Canalys Forum Americas 2025, the program connects technology advisors, distributors, MSPs, OEMs, and carriers under one unified framework built on the Aeris IoT Accelerator and IoT Watchtower platforms. The initiative enables partners to move beyond connectivity resale into managed IoT and security services, delivering higher margins and global reach across 190+ countries.

Caylent acquires Trek10 to expand AWS managed services portfolio: Caylent has acquired Trek10, another AWS Premier Tier Services Partner, to create one of the most comprehensive AWS-focused service providers in the industry. The deal, backed by Gryphon Investors, adds Trek10’s CloudOps platform and managed services expertise to Caylent’s AI-driven delivery model, giving customers end-to-end support across their AWS journey - from strategy and migration to modernization, AI innovation, and operations. The combined company unites deep capabilities in DevOps, data and analytics, and generative AI, while extending Caylent’s reach into managed services with 24/7 monitoring, rapid response, and continuous optimization.

Rubrik launches Agent Cloud for secure enterprise AI agent management: Rubrik has introduced Agent Cloud, a new service designed to help enterprises adopt and control AI agents safely. Built on the Rubrik Security Cloud platform, Agent Cloud combines data, identity, and application context to give IT and security teams visibility into agent behavior, performance, and risks. The service includes three core features: Agent Monitor, Agent Govern, and Agent Remediate. With Agent Cloud, Rubrik aims to help enterprises manage the full AI agent lifecycle - from discovery to control and remediation - reducing risk while accelerating safe AI adoption.

Park Place Technologies launches Entuity Software channel program in EMEA: Park Place Technologies has rolled out its first-ever channel program in Europe for Entuity Software, its IT infrastructure monitoring and management platform. The initiative invites VARs, MSPs, GSIs, CSPs, and resellers to deliver enterprise-grade monitoring for hybrid and multicloud environments while expanding their own service revenue. Recognized by G2 as a leader for 17 consecutive quarters, Entuity is available as both an on-premises and cloud-based solution. Partners gain access to training, rebates, marketing support, and a dedicated portal to accelerate joint growth. Park Place says the move aims to extend Entuity’s global reach and help enterprises simplify network management, improve performance, and drive operational efficiency across complex IT ecosystems.