Editorial Team

ChannelE2E’s editorial team welcomes story pitches, news tips, and plenty more. Our team includes…

Suparna Chawla Bhasin

Senior Managing Editor

Suparna is the Senior Managing Editor for CyberRisk Alliance’s Channel Brands, including MSSP Alert and ChannelE2E. She manages content development, sharpens editorial workflows, and ensures storytelling is tightly aligned with audience needs. With a background in technology, media, and education, she combines strategic insight with creative execution.

 
Additional Contributors: Experts from Channel Maven Consulting, ESG, Forrester, and plenty more.

How to Work with ChannelE2E

A few tips about ChannelE2E editorial content…

  • Our Focus: ChannelE2E tracks strategic IT service providers and the five stages of your business journey — from entrepreneur to exit (E2E). We shift the IT channel conversation from tactical chatter to strategic discussions — focusing MSPs, VARs CSPs and more on business development, talent recruitment and management, financial models, marketing, sales and customer engagement. We pinpoint the industry’s top KPIs (key performance indicators) — positioning our community members to maximize their business performance, customer satisfaction and company valuation.
  • Vendor Coverage: Yes, we cover all types of technology companies (hardware, software, IT services, cloud, etc.) with an emphasis on partner strategies and strategic alliances.
  • Daily Content: ChannelE2E is updated multiple times daily with breaking news, analysis, research and thought-leadership pieces.
  • Newsletter: Our daily newsletter typically reaches reader inboxes around 10 a.m. ET each business day.