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About Us / Our Services

So what makes ChannelE2E unique? Take a look at our mission, team, services and innovations to learn more about us.


Launchpad Mission IconOur Mission: ChannelE2E tracks strategic IT service providers and the five stages of your business journey — from entrepreneur to exit (E2E). We shift the IT channel conversation from tactical chatter to strategic discussions — focusing MSPs and VARs on business development, talent recruitment and management, financial models, marketing, sales and customer engagement. We pinpoint the industry’s top KPIs (key performance indicators) — positioning our community members to maximize their business performance, customer satisfaction and company valuation.


team iconOur Team: ChannelE2E is owned by After Nines Inc., co-founded by serial entrepreneurs Amy Katz and Joe Panettieri. We previously launched, built and sold MSPmentor, The VAR Guy and Talkin’ Cloud. We’ve worked in and around the IT industry since the early 1990s. We’ve had our own companies. And we’ve worked for big media — including executive- and senior-level positions at CMP Media, Microcast Communications, NYIT, Penton and Ziff Davis Media. But instead of looking back, we’re focused on the future — your future.


Services IconOur Services: ChannelE2E offers a suite of sponsorship, advertising, marketing, lead generation, research, custom content and event services. For more information, contact Amy Katz, president and CEO, After Nines Inc.


Checkmark IconOur Innovations: Multiple innovations are on the way. Here are five clues about our path forward. (1) Databases. Our ChannelE2E Databases are built by us and crowdsourced by you — with more surprises to come (stay tuned). (2) Vision. The next market shift is emerging now. It involves the transformation of VARs and MSPs into strategic IT service providers and Total Service Providers. (3) Access. We’ve got longstanding access to established IT leaders — and new doorways into CEOs from the most promising, channel-friendly IT startups(4) Total Freedom. We’re self-funded and debt-free. (5) We’re Obsessed. We’re driven to do one thing — serve you, because our careers depend on it.


FAQsGot Questions? Check out our Contact Us page. Thanks for stopping by.