On-Demand Webcast|1 hour

Creating Value in an Uncertain Market

  • How to persevere despite challenging economic conditions
  • What services and solutions will deliver the most value
  • How to communicate that value to current and potential customers
  • How to take advantage of challenging market conditions to thrive, not just survive

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So far, 2025 has been a bumpy ride. But for MSPs, there's plenty of opportunity to not just survive but thrive in times of uncertainty. By positioning yourself as a trusted advisor, you can confidently deliver solutions and services, protect customers against threats, help them with troublesome aspects of their business – in other words, you can create and provide lasting value, despite what’s going on economically.

In this ChannelE2E webcast, experts will break down the current market conditions, identify challenges and opportunities and show you how to grow your MSP business through real, tangible value creation.

You'll learn:

  • How to persevere despite challenging economic conditions
  • What services and solutions will deliver the most value
  • How to communicate that value to current and potential customers
  • How to take advantage of challenging market conditions to thrive, not just survive
  • Event Speakers

    Mike Saylor
    CEO and Co-Founder at Blackswan Cybersecurity

    Dr. Mike Saylor is co-founder and CEO of Blackswan Cybersecurity, where he serves as the incident response lead, as well as the Executive Director of Cyber Defense Center, 501(c)(3). He is a 30-year IT/Cyber veteran with 24 years as a University Professor of Cyber and Digital Forensics & Incident Response (DFIR) – currently at the Univ. of Texas San Antonio. Dr. Saylor is also 24-year Infragard member, past president, and current Healthcare Sector Chief, and a Fusion Liaison officer for the North Texas Fusion Center.

    Trevor Smith
    Executive Vice President at Brite

    Trevor Smith is executive vice president of Brite. With more than 20 years of industry experience, his main responsibilities include management of the sales teams, marketing efforts, and building upon the strategic partner relationships. Trevor has helped evolve Brite from a Whitebox manufacturer to a technology thought leader, adapting to changes within the industry. While at Brite, Trevor has worked with numerous entities nationwide to help design, recommend, and implement essential information technology solutions and services.

    Joe Morin
    CEO and Founder at CyFlare

    Joe Morin leads CyFlare as CEO and Founder, bringing decades of cybersecurity experience and a passion for building scalable, service-driven security operations. With a background spanning leadership roles at companies like Zscaler and Forcepoint, Joe combines technical depth with business vision. He is the architect behind CyFlare’s platform, partner program, and mission to deliver powerful, accessible cybersecurity solutions.

    Raffaele Mautone
    Founder and CEO at Judy Security

    Raffaele Mautone is the founder and CEO of Detroit-based Judy Security. His strategic thinking and effective leadership have been instrumental and paramount in his career as an IT, sales and operations professional. In March of 2019, Raffaele’s extensive experience in the IT and security industries inspired him to launch Judy Security with a mission to provide smart, simple, effective and affordable cybersecurity solutions for the small and midsize business customer.

     

    Sharon Florentine
    Editorial Director, Channel Brands ChannelE2E and MSSP Alert at CyberRisk Alliance

    Sharon manages day-to-day content on ChannelE2E and serves as Editorial Director for CyberRisk Alliance’s Channel Brands. She also covers enterprise-class technology companies, strategic alliances and channel partner strategies. Sharon is a veteran tech journalist and editor with more than 25 years experience in the industry, and has previously held key editorial, content and leadership positions at Techstrong Group, CIO.com, Ziff Davis Enterprise and CRN.