ConnectWise is building a next-generation app store and e-commerce system for technology solutions providers — including VARs, MSPs and CSPs. Chief Product Officer Craig Fulton (pictured, above right) briefly touched on the strategy at the ConnectWise Automation Nation 2017 conference yesterday in Orlando.
The original ConnectWise Marketplace launched in 2012 with about 70 applications and services, all of which integrate with the company’s PSA platform (now called ConnectWise Manage). The marketplace is mostly for window shopping and reading about third-party integrations for security, IT management tools, business availability and more.
But it sounds like true e-commerce — allowing partners to purchase ConnectWise’s suite and third-party solutions in real-time — is under development. Partners will be able to click to get more agent or user licenses and even third-party tools, Fulton said. “We’ll make click-and-buy easier,” he says.
Moreover, it sounds like partners will be able to make add-on purchases from within ConnectWise’s applications — with no need to actually visit the marketplace, I believe. More details will potentially emerge at ConnectWise Automation Nation 2017 in November.
ConnectWise: Cloud Distributor?
ConnectWise has relationships with hundreds of ISVs (independent software vendors). The company already resells multiple cloud security and business continuity solutions from a range of companies. But many of those transactions are labor intensive both for ConnectWise and its partner/customer base. The e-commerce strategy could eliminate or greatly reduce manual tasks in each transaction.