"Value" Posts

How Value and Value Creation Evolves

David Brock explains why it’s imperative that sales professionals continue to evolve their thinking about value and value creation.

Value Proposition

Getting Rid of the “Value Proposition”

The concept of “value proposition” should be replaced with “value co-creation.” Partners in Excellence’s David Brock explains.

Your Value is Like a Homemade Chocolate Chip Cookie

Selling is a lot like baking. Focusing on delivering value and relationship building over price will keep clients coming back for more. Kendra Lee explains how.

The Future of Sales is Virtual

The future of sales is tied to changing customer behavior, reducing complexity and increasing value – not necessarily specific technologies.