"Marketing" Posts

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Are Your Sales People Asking Customers the Right Questions?

Too often, sales peoples’ questions don’t help them or their customers learn and grow. David Brock explains how to ask the right questions.

5 MSP Marketing Hacks to Supercharge Business Growth

Here are five marketing tips to help your MSP drive monthly recurring revenue (MRR) growth & greater profitability, SuperOps.ai asserts.

Channel Marketers Must Prioritize Customer And Partner Value in 2022

Forrester’s Channel Marketing: Planning Assumptions 2022 identifies five key trends driving the priorities of channel marketing leaders.

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Who is Our Ideal Target Buyer?

Beyond ICPs and personas, David Brock examines a number of other dimensions used when identifying customers that might have a need to buy.

How to Market and Sell Managed Services as a VAR

Tapping into the managed services market can help VARs unlock new revenue streams—all you have to do is find the confidence to get started.  

When Marketing Makes Sense

Understanding marketing’s value and investing in a proper marketing strategy for your company will help you continue to accelerate growth. 

How Important is Price When Selling?

Sales often obsesses over price and fails to look at all the other issues that are so much more important to the customer.

Market Your MSP: Channel Marketing Tips and Best Practices

Need help with digital marketing? Smart MSPs reach out to channel and distribution partners for help. Liongard offers some marketing tips to get you started.

How Value and Value Creation Evolves

David Brock explains why it’s imperative that sales professionals continue to evolve their thinking about value and value creation.

How Would You Sell if You Couldn’t Discount?

Selling without discounts would require salespeople to focus on customer success and the value that is created with them.