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"Marketing" Posts

Should You Talk With Customers About Competitors?

Sales people have no business talking about competitors’ products, services and solutions. Partners in Excellence’s David Brock explains.

5 Marketing Lessons Learned During the COVID-19 Crisis

How can you adapt your marketing strategy to meet customer needs in a COVID-19 era? Avanade’s CMO Stella Goulet explains.

Sales Dashboards, KPIs Alone Won’t Improve Your Company’s Performance

Sales dashboards and data are meaningless unless you understand and use the data within. David Brock explains.

Do Your Prospects Know You’re There? Keep Marketing!

It’s tempting to slash your marketing budgets, but new prospects need your guidance more than ever. Here are five lead generation strategies you can use.

cloud email

More SMBs Moving Toward Automated Marketing: Report

Marketing automation is the next big thing for small and medium-size businesses (SMBs), an ActiveCampaign report suggests.

Dispatches From Mexico City: Building Brand Loyalty

The importance of trust is immeasurable for MSPs because you deal with clients’ data. It’s about personal trust — and brand trust. Ty Trumbull explains.

5 Ways Technology Vendors Fail When Describing Products and Services

Your business launches a managed services product or an innovative cloud service. But the product briefings miss the mark. Here’s what likely went wrong.

How Much Do Small Businesses Spend on Marketing and Advertising?

Small & midsize businesses (SMBs) eye marketing, advertising & digital marketing spend in 2017, Clutch business-to-business (B2B) reviews survey shows.

Crossroads

When to Outsource Marketing

When it comes to marketing talent, here’s when you should make hires and here’s when you should outsource the effort.