"Lead Nurturing" Posts

Campaign Lead Scoring: What Sales Teams Should Look For

Tracking lead generation involves more than studying your email open rates. KLA Group explains how to keep score of your marketing campaign leads.

What to Do with Sales Leads That Aren’t Ready to Meet or Buy

You’ve warmed up a list of leads via email campaigns, but they don’t respond to phone calls & other outreach. KLA Group’s Kendra Lee plots your next move.