"IT Marketing" Posts

Journey Walk Feet Legs

Knowing Your Buyer Journey is the Key to Closing More Business

Make your MSP stand out with a marketing plan that covers the bases of the customer buying journey from prospect through post-sale.

jargon poison

Is IT Jargon Monoxide Poisoning Your Marketing Content and Sales Conversations?

MSPs and IT service providers use too much jargon in their marketing materials. Continuum’s MSP marketing guide teaches MSPs how to avoid that mistake.