"Forrester" Posts

Forrester Sees Opportunity for Smaller Cloud Providers in 2023

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To avoid dependencies on single vendors, customers are exploring alternatives for general-purpose IT or particular workloads.

5 Channel Partner Program and MSP News Updates: 05 April 2022

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Today’s channel partner program & MSP news updates involve Canalys analyst Jay McBain, Corsha funding, Edison Partners, Ingram Micro, Nutanix, Zomentum & more. Sip up.

Security Teams: Don’t Reward the Brilliant Jerk

Address toxic culture to retain security talent, create a safe environment for team members, alleviate risks to your organization, and encourage innovation.

Robotic Process Automation and Customer Service: Secrets to RPA Success

Robotic process automation (RPA) offloads repeatable tasks from agents. Here’s how to succeed with RPA, according to Forrester Research.

Google Cloud Platform: What’s In It for Partners, ISVs and MSPs?

What makes Google Cloud Platform (GCP) a compelling public cloud partner alternative vs. Amazon Web Services (AWS) & Microsoft Azure? Forrester Research provides some answers.

How Google’s Parent and Microsoft Are Transforming Cybersecurity

Chronicle’s Backstory (from Google parent Alphabet) & Microsoft Azure Sentinel are cloud-based security analytics tools that address SOC team challenges. Here’s why.


6 KPIs and Metrics for B2B Marketers

Chief marketing officers (CMOs) and their team members can use these six categories of metrics to measure and analyze B2B marketing program performance, Forrester Research says.

Incident Management: Safety-Critical Practices Are On The Rise

As incident costs and risks increase, so does the need for fast, coordinated response. Forrester Research explains the associated trends.