"ChannelMaven Consulting" Posts

Mapping Your Buyer’s Journey Through Every Element of Your Business

When we talk about the different stages within the buyer’s journey, we focus on Awareness, Education/Nurture, Purchase, and Loyalty. ChannelMaven CEO Heather K. Margolis explains.

Memo to Vendors: You Can Share the Love Without Playing Favorites

As you ask your Partners to promote your business and solutions, they are looking to the Vendors who are also going to benefit their businesses. For many companies the concept of featuring business partners in blogs and sharing, liking and commenting on their social posts, across networks is a given. However, when Vendors participate in these […]


Kurt Higgins, Brett Martin Launch FocusedChannels

FocusedChannels, led by business partners Kurt Higgins & Brett Martin, offers channel sales, marketing & engagement expertise to technology clientele.