"Channel Maven Consulting" Posts

Margolis Launches Spark Your Channel Marketing Automation Platform

Heather K. Margolis, founder & CEO of Channel Maven Consulting, unveils Spark Your Channel marketing automation platform. York IE to lead seed funding round.

How MSPs Can Create Contagious Sales and Marketing Content

As the glut of content grows, the challenge of developing content that stands out also grows. Here’s how MSPs can pull together the right messaging.

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How to Leverage Data to Drive Lead Conversion

In order to drive leads based on previous revenue obtained, it’s important to understand where you found the leads that turned into customers. Channel Maven Consulting’s Heather K. Margolis explains how.

Hiring the Right Team to Execute Your Business Strategy

Finding time to recruit, hire, onboard, and retain talent is a huge challenge for businesses. Here’s how entrepreneurs can move forward.

Four Secrets to Effective Channel Partner Recruitment

Every channel partner ecosystem has some unique nuances. But follow these four best practices for new partner recruitment, according to Channel Maven Consulting’s Heather K. Margolis.

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Channel Partner Recruitment – Changing Your Approach

How to map content to the channel partner recruitment journey, according to Channel Maven Consulting’s Heather K. Margolis.

3 Things Channel Partners Need From Their Vendors

These three things too often are missing in some Vendor-Partner relationships, according to Channel Maven Consulting.

How to Gain More Reach for Your Channel Partner Blog

How to build channel partner-friendly blogs that engage and inform VARs, MSPs & CSPs. Channel Maven Consulting’s Heather K. Margolis explains.

Make Sure Your Channel Marketing Core is Solid

If your channel marketing core program isn’t solid, it doesn’t matter how many communications, resources, or incentives you throw at it.