"B2B Marketing" Posts

How to Adjust B2B Marketing KPIs in 2022

To drive a successful KPI measurement change, marketers must follow three simple yet effective steps. Christina Schmitt explains.

Market Your MSP: Email Marketing Tips and Best Practices

Email marketing remains one of the most cost-effective ways for MSPs to communicate with customers & engage with prospects. Liongard explains how to get started.

Your Buyer Is A Group, Not A Person. What Are You Doing About It?

If you haven’t already done so, it’s imperative that your organization become buying group-aware and opportunity-centric.

Moneyball For B2B Sales: The Insights-Driven Sales System

Sales organizations must change how they earn, retain, and grow customers in order to adapt to new B2B buyer preferences.

Have You Heard About the Five ‘Ps’ of Sales?

Welcome to the future, where the B2B landscape will be defined by the 5 Ps: purpose-driven, precise, personalized, productive and profitable.

Can You Convince Your Customers to Buy?

To convince customers to buy, salespeople must help them open up to alternative points of view and find some reason to consider change.

AppSmart Acquires Technology Consultancy CNSG

Credit: Getty Images

AppSmart acquires Converged Network Services Group (CNSG), a technology consultancy from Charlotte, North Carolina.

Are Your Sales Reps Butchering Early Stage Leads?

The human channel is the most expensive — and the most potentially effective — channel. Use it well.