Many business owners overlook their social media presence because they don’t think it’s important. Whether you share that mindset or not, I want you to ask yourself, "What sets my business apart from my competition?" Almost everyone reading this provides the same - if not very similar - services to one another. So, how can you stand out and win the sale? By establishing a Unique Value Proposition.
What is a Unique Value Proposition?
A Unique Value Proposition is a sales and marketing tool that gives customers a clear understanding of what benefits your business offers, how you will solve your customer’s problems and reveals what makes you better than your competitors. It consists of one to three sentences, and is used early on in the sales process. An effective UVP focuses on what your customers want and what your business does well for their audience via social media platforms.
How to Create a Unique Value Proposition?
For starters, figure out what makes you unique by asking yourself what you do, how you do it and why you do it. Then, dig into your core values, your unique offers and the thing that makes your current customers love your work. (If you don’t have any customers - what do you want them to love you for?) Once you’ve got a better idea of what differentiates you from your competitors, identify your ideal customers. By focusing on their characteristics, you have the ability to speak directly to them. Most importantly, what their values are so that you can help them reach their goals. If you have no idea what makes you great - it may be a good idea to reach out to current customers that you have a strong relationship with to ask what they think of your business. Finally, you can move forward by ensuring that each member of your team is on board with your new unique value proposition.
Way to go! Now’s your chance to communicate this shiny new value to your target audience and see how they react. Here are a few things you need to remember:
- The power of social media should not be underestimated, use it to your advantage.
- Your UVP should remain consistent on all platforms.
- Continue to ask for customer feedback.
Want to learn how to establish your UVP during the sales process? Join our free masterclass on sales strategy and how to overcome any objection here.