Top 100 Technology Predictions for 2018 Impacting Channel Partners, MSPs

Welcome to predictions 10 to 1

CloudJumper predictions continued from previous page

10. Increasing acquisitions related to the consolidation of tools that MSPs use to operate their businesses: A recent example of this is Datto’s acquisition of Autotask, part of a private equity deal that’s expected to be completed this month. However, MSPs can look forward to a rising number of acquisitions and mergers as key providers centralize important MSP enablement solutions under an integrated solution set.

9. Continued movement down market by Telcos and independent software vendors (ISVs) resulting in the erosion of MSP marketshare: Many telcos are actively trying to make use of their existing scale and IT savvy to move beyond basic voice and data services in order to begin selling a managed service. Additionally, ISVs seeking to expand software availability, delivery, and reach, are augmenting revenue with service-based business units. With managed services proving to be a profitable line of business for telcos and ISVs, established MSPs can expect to feel revenue pressures in the year ahead and beyond.

2018 Predictions From Kaseya

Miguel Lopez

Dana Epp

Mike Puglia

Kaseya Chief Product Officer Mike Puglia, CTO Dana Epp and SVP/GM Miguel Lopez weigh in with these thoughts…

8. Rise of the “Super MSP”: This coming year we will see a growing trend of more super MSPs showing up in the market. The MSP market used to be defined by local competition, made up of smaller niche firms—much like local competition with a “mom and pop” hardware store. In 2018, this market will get turned on its heads as more super MSP powerhouses—the Lowes and Home Depots of the hardware store world—set up shop in the North American market. This has already begun, but next year the impact of super MSPs will be even more acute. These super MSPs are the result of M&A activity among smaller players. The MSP market will see much consolidation in the coming year, leading to the rise of the super MSP. 

7. GDPR Adoption: May 25 will be Anti-Climatic: Executives in businesses affected by GDPR understand there are important steps to take to ensure compliance, and avoid fines levied if they fail to do so by May 25. But similar to HIPAA many years ago, there will not be much movement until GDRP fines are actually levied and sink their teeth into companies that have failed to comply. There will be a few “shots sent across the bow” so to speak that will send a message that GDPR compliance and fines are for real. That said, actual fines will not happen until the end of the year, maybe even into early 2019. Expect a high-profile fine to raise awareness, but it will be many months after May 25.

6. Fine Enforcement Controversy: Part of the problem with enforcing GDPR is the Information Commissioners Office in the UK, which has only around 500 workers right now. They plan to hire 300 more over the next three years, but the fact remains that office will be severely understaffed in 2018. So when they go after that high-profile case to make a statement, it will end up being controversial and likely tied up in court as the understaffed office will have the burden of making a compelling case against the targeted company. There will be fines levied and also a lot of controversy at whether the fines are justified or not.

5. Artificial Intelligence Moves Deeper into the Enterprise: In 2018, AI will move from its present consumer-dominated use cases—Siri, Alexa, etc.—deeper into the enterprise. You see Microsoft as an example, using cognitive services to tie into apps like Skype, creating the ability to have communications and meaningful dialog with software. Moreover, AI will drive deeper business analytics, allowing IT to actually take advantage of the information they are collecting. For instance, next year businesses will use AI to add intelligence to everyday desktop management tasks, such as software patching. New network intelligence will allow IT to patch faster and cleaner, with much more automation involved.

Who Weighed In First

The following predictions reached us in November…

Geeman Yip

4. The automation clock is ticking for MSPs: Service providers must implement some form of automation in their workflow or face extinction, with Gartner estimating a 25 percent drop in customer retention for those businesses unable to tap automation through 2019. SourceBitTitan CEO Geeman Yip.

Carrie Johnson

3. Separation, speed, money and time will be the big technology themes for 2018. Source: Forrester Research Senior VP Carrie Johnson.

Mike Gold

2. Partners will expect to take greater ownership of their own brand: Differentiating services is critical to achieving profitability in the channel, especially when virtually every MSP, VAR and agent is setup to resell offerings such as Office 365. On top of that, as more customers move to the cloud, partners that have lagged in this transition are having to play catch up to avoid major consequences, such as customer churn, downsizing and sun setting their business altogether. To remain competitive, partners need a business approach that allows them to be the brand, face, and solution provider for their customers. If partners want to succeed, and grow profitably, long term, working with vendors that let them put their own brand on the product should be part of the mix. Source: Intermedia CEO Mike Gold.

Ron Myers

1. The Cloud Will Accelerate channel partner migration to next-generation security innovators. Source: Palo Alto Networks Channel Chief Ron Myers.

Send Us Your Predictions: If your company has posted a blog highlighting 2018 predictions, please email me the link ([email protected]) for consideration.

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