by Joe Panettieri • Oct 20, 2020
FinancialForce has upgraded its cloud-based PSA (professional services automation) and ERP (enterprise resource planning) platform, which is designed to work with the Salesforce cloud.
On the PSA front, the FinancialForce upgrade features:
On the ERP front, the upgrade features:
The overall platform also gains more embedded analytics, an upgraded user experience; and new workspaces that address services revenue forecasting, time and expense and revenue management.
Within the SMB sector, most MSPs typically leverage PSA tools such as ConnectWise Manage, Datto Autotask or perhaps Kaseya BMS — though cloud upstarts such as Syncro and Atera are gaining some momentum.
By contrast, FinancialForce is used across multiple professional services markets beyond the MSP sector. Still, the company’s target customers include software, high-tech and IT service providers. FinancialForce launched a formal reseller program in 2019.
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