- This is M&A deal 327 that ChannelE2E has covered so far in 2020. See the full M&A deal list here.
- Accenture has acquired roughly 40 companies since January 2019. The deals typically align with cloud, digital transformation, artificial intelligence, analytics and cybersecurity opportunities.
CreaetiveDrive: Business History
Private equity firm Bertram Capital launched CreativeDrive in 2015 through the merger of Sandbox Studio and KSC Studio (also known as OneKreate). From there, CreativeDrive went on an acquisition spree. Key purchases have included.- October 2016: Hudson Studios, a New York-based studio.
- June 2017: DoubleDigit, a content production company that provides customized content solutions and specializes in website, apps, social content creation and development.
- March 2018: Decora, a 3D visualization and augmented reality tech startup, Decora. At the time, Decora was delivering over 15,000 3D product models and over 7,000 digital scenes a month via a combination of full-time talent and a growing community of 3D designers.
Accenture Acquires CreativeDrive: Executive Perspectives



“Speed is today’s currency, particularly as the COVID-19 pandemic accelerates the massive disruption that brands are experiencing as consumers shift to online channels at an unprecedented pace. The acquisition of CreativeDrive is an investment in our clients and their future success — positioning us even more strongly to help them rise to this challenge and create a content revolution in a creative, cost-effective and agile manner.”
“We help clients drive growth by providing them with agile and scalable solutions. CreativeDrive’s business model — offering the benefit of an in-house content studio model with proprietary technology — provides transparency, the ability to get products and services to market quickly, and data insights to enable success. Clients will benefit from our combined capabilities and we’re excited to have them join the Accenture family.”
“We are thrilled to be joining forces with Accenture to help clients meet their accelerated demand for personalized and compelling content at scale, particularly as many brands today struggle with a fragmented approach. As part of Accenture, we’ll be able to create a holistic experience for brands — from content capture through cross-channel activation — and meet the radically evolving needs of brands today.”