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Accenture Acquires Digital Marketing Agency Storm Digital

Accenture has acquired Storm Digital, a digital marketing agency in the Netherlands. Roughly 90 Storm Digital employees will tuck into the fast-growing Accenture Interactive business. Financial terms were not disclosed.

The acquired business, which has offices in Amsterdam and Groningen, serves customers across such vertical markets as financial services, automotive, retail and travel.

Storm Digital CEO Viktor van der Wijk

Accenture Interactive has been growing both globally and in the Netherlands. Related acquisitions include the 2018 buyout of U.S.-based Adaptly, and the 2016 purchase of mobile specialist Mobgen in Amtsterdam.

Describing the latest deal, Anatoly Roytman, head of Accenture Interactive EuropeAfrica and Latin America, said:

“Accenture Interactive has continued to scale programmatic services for global brands; with the addition of Storm Digital, we can move faster and further in terms of scale and expertise, and help to drive strong results for our clients.

Storm Digital CEO Viktor van der Wijk added:

“We’re very proud to have attracted the attention of the world’s largest digital agency. Storm Digital is well respected in digital marketing and Accenture Interactive has acknowledged that. Joining Accenture Interactive enriches our team and clients with international scalable digital solutions that are essential to win in an increasingly demanding environment.”

Accenture Acquisitions: Cloud Services & Cybersecurity Company List

Accenture has been acquiring business, technology and consulting firms worldwide — with a focus on cloud services, digital transformation, and cybersecurity skills. The company’s recent acquisitions include:

Accenture had a $1 billion war chest for acquisitions as of about 2017. We’re poking around to see how much of that money has yet to be spent.

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