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Snow Software Buys Embotics for Multi-Cloud Management

Swedish software asset management firm Snow Software has acquired Embotics, a hybrid cloud management company based in Austin, Texas. Financial terms of the deal were not disclosed.

Snow Software customers gain the ability to understand and manage their full technology stack regardless of whether it resides on-premises, in the cloud, or as part of a hybrid environment, the company said.

Founded in 2006, Embotics offers a cloud management solution that allows for automated provisioning, reduced costs, and ensures governance across private, public, hybrid, and multi-cloud environments. The clients customer list includes a number of well-known names including Nordstrom, NASA, and HBO, as well as service providers like LG CNS and NTT Data.

Vishal Rao, President and CEO, Snow Software

Vishal Rao, president and CEO of Snow, commented:

“The rapid adoption of hybrid cloud by the enterprise has created new challenges for technology and business leaders who must maximize the efficacy and efficiency of technology without sacrificing innovation, productivity or security. Technology intelligence is the future of asset and cloud management, moving beyond the silos created by point tools to provide the insight and manageability organizations need to gain a competitive edge. Embotics is a highly strategic addition to Snow’s portfolio. We are thrilled to welcome the team to Snow and deliver even greater value to our customers and partners.”

Jay Litkey, founder and president of Embotics, added:

“We built Embotics to provide enterprises and service providers with an easier, faster, platform-neutral and fully integrated solution for managing the hybrid cloud and beyond. Today, these organizations are strategically blending on-premises, private, public and multi-cloud architectures, and that requires a flexible and multi-faceted approach to gain agility through automation while controlling costs and risks. By joining forces with Snow, Embotics will continue to address these issues and answer the next generation of challenges with integrated capabilities at a global scale. Both organizations have a customer-centric DNA and commitment to innovation that will help us achieve our shared vision of technology intelligence.”

The process of integrating the two companies will begin immediately and they will have a single go-to-market strategy beginning in 2020, they said in a prepared statement. This combination is expected to give chief intelligence officers an “integrated perspective” to handle use cases across their enterprise resource planning (ERP) environments. These can include cloud migration planning, Bring-Your-Own-License optimization, and hybrid cloud cost management, the firms said.

Founded in 1997, Snow Software is headquartered in Stockholm, Sweden with a number of other local offices and regional support centers throughout Europe, Asia, and the Americas.

Multi-Cloud Growth

The investment comes amid surging demand for multi-cloud management tools.

Indeed, it seems as though many companies are no longer content to bet on a single cloud environment. At the beginning of 2019, 58 percent of companies were actively use at least two of the big three cloud services (AWS, Microsoft Azure, and Google Cloud), according to a survey from Kentik.

As a result, we’ve seen a spike in deals involving cloud spending management and multi-cloud monitoring tools over the last few years. Some examples include:

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