My Entrepreneurial Journey
Some of you know me from my previous career stop (Nine Lives Media Inc.). But, that’s not where my journey began. I want to share my entrepreneurial story as a way of reintroducing myself to the IT channel market — and my way of welcoming you to ChannelE2E.
My entrepreneurial career has had four big stops so far – I’m not talking about lemonade stands or driveway shoveling gigs. These are real, all grown up, businesses.
Chapter 1: When I Left Corporate, For the ‘Last’ Time…
I left big media in 2001; shortly after I became a first-time mom. I wanted to try my hand at my own thing. My engagements included marketing consulting and programming, event development and sales, custom media programming, sales development and more.
The business was successful, in that it provided a lucrative paycheck and a solid living – it allowed me to balance work and family and gave me my first taste at ‘going it alone.’ But that’s what it was: Alone. I didn’t have a business partner, I didn’t have a product. It was “AaaS” – Amy as a Service. It was a successful business, but I was missing the fun and collaboration I desired.
What I learned: The art of sales – not to sell a magazine page or a banner ad, but to gain a customer for life. How to budget time for different projects and how to work within tough deadlines. I also learned that working alone wasn’t what I wanted to do long-term.