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Office Equipment Acquisition: Gordon Flesch Buys Advanced Systems

Madison, Wisconsin’s Gordon Flesch Company (GFC) has acquired Advanced Systems Inc (ASI), an office technology dealer in Cedar Falls, Iowa. Terms of the deal were not disclosed.

Both companies are among the United States’ largest Canon and Lexmark dealers. GFC has been recognized as Canon USA’s largest independent dealership for the last five years while ASI has been an authorized Canon dealer since 1981.

The deal will create the largest independent office equipment dealership in the Midwest, according to the company. GFC will serve businesses in Wisconsin, Illinois, Indiana, Iowa, Minnesota, Ohio, and South Dakota.

GCF Company History

GFC has been a family-owned company since 1956 while ASI has remained an employee-owned, independent dealer for 62 years. Gordon Flesch employs more than 600 people in 26 offices around the Midwest.

Patrick Flesch, president of the Gordon Flesch Company, commented on the deal:

“This strategic partnership presents a unique opportunity for both organizations, and after several months of discussions, we’re really excited to see this come to fruition. The similarities between our two companies are amazing, which is why we are convinced this will be a great strategic and cultural fit, offering a unique and exciting opportunity for both organizations to grow.”

Troy Love, president and CEO of ASI, also commented:

“ASI has been proud to serve customers across Iowa, Minnesota, and South Dakota for more than sixty years. GFC will deliver additional size, depth of experience and technology solutions for our customers, while retaining the Midwestern values and commitment to customer service our business clients are accustomed to receiving.”

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